Kaufland Marketplace Expansion Poland & Austria
Letztes Update: 10. Mai 2024
Kaufland Marketplace is expanding to Poland and Austria, leveraging its strong brand recognition and the potential of online commerce. The launch is planned for late summer, promising growth opportunities for both small and large online retailers.
Kaufland Marktplatz Expansion to Poland and Austria: A Strategic Move in E-commerce
Introduction to Kaufland Marktplatz Expansion in Poland and Austria
The digital commerce landscape is witnessing a significant shift as Kaufland Marktplatz, a major player in the online marketplace sector, announces its expansion into Poland and Austria. This move comes after its successful launches in Slovakia and the Czech Republic last year, marking a strategic step in Kaufland's growth strategy. With a planned live launch in late summer, the expansion is poised to tap into the burgeoning e-commerce markets in these countries.
Understanding the Market Dynamics in Poland
In Poland, where Kaufland operates 245 stores, the brand is already a household name among the leading grocery retailers. The Polish online retail sector has recently seen growth rates exceeding 10 percent, presenting a ripe opportunity for Kaufland Marktplatz. By leveraging the brand's strong reputation and trust, Kaufland.pl aims to become the go-to online selling platform for both local and international online retailers in Poland.
Kaufland's Strategic Entry into Austria
Interestingly, the expansion into Austria represents Kaufland Marktplatz's first foray into a market where it has no physical stores. Despite this, the brand enjoys over 40 percent brand recognition in the country. Austria's online marketplace scene lacks local providers with a diverse product range, which Kaufland intends to capitalize on. This strategic move is set to fill a significant gap in the Austrian e-commerce market.
Impact of Kaufland Marktplatz Expansion in Poland and Austria
Gerald Schönbucher, the board member of Kaufland e-commerce, expressed enthusiasm about the expansion. He noted that the marketplace had received positive feedback from both traders and customers in Slovakia and the Czech Republic, making further expansion a logical step. The move is expected to make the marketplace accessible to millions more in Poland and Austria, helping traders increase their presence in Europe.
From Local to Global: The Role of Kaufland Global Marketplace
Central to its internationalization strategy is the Kaufland Global Marketplace, an all-in-one solution developed in-house. This platform allows online retailers to register once and sell both nationally and internationally across Kaufland's marketplaces. It provides an ideal infrastructure for retailers to quickly scale up as global players without the need for extensive resource development.
Current Reach and Impact of Kaufland Marktplatz
In Germany, Kaufland Marktplatz is among the largest online marketplaces, attracting up to 32 million online visitors monthly and hosting over 45 million products across more than 6,400 categories. In Slovakia, 4,200 traders offer 6.5 million products, while in the Czech Republic, there are 5.9 million items from approximately 4,700 registered traders. Notably, about a quarter of these traders are local, highlighting the platform's support for domestic businesses.
Enhancing Logistics with Fulfillment by Kaufland
This year, Kaufland Marktplatz is also rolling out its international service, Fulfillment by Kaufland. This service handles the picking, packing, and shipping of orders for traders, directly to customers. Already in use by some merchants, many more are expected to adopt this service in the coming months, aiming to expedite order delivery times significantly.
Conclusion: What This Means for E-commerce in Europe
The expansion of Kaufland Marktplatz into Poland and Austria is more than just a growth strategy—it is a testament to the evolving dynamics of the European e-commerce landscape. By entering new markets and enhancing service offerings like Fulfillment by Kaufland, the marketplace is set to redefine the online shopping experience, offering vast selections and efficient logistics. As Kaufland Marktplatz continues to expand, it will likely become an even more significant player in the European digital commerce field.
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